You are what you watch, apparently. The New York Times carries “news” (termed applied loosely) about market research claiming your choice of movie reveals your personality.
“Fans of ‘The Avengers,’ for instance, are 18 percent more likely than the general public to…try new experiences,” research company Meebo says.
Then again, they might be fans of Marvel Comics.
“People looking forward to…’The Amazing Spider-Man’ are 34 percent more likely to be optimistic than the general public.”
Who makes up the “general public” and why they’re so down on the world remains a mystery.
Meebo has even compiled its research into a pretty picture (they are called Infograms these days and they’re the hot online PR trend in the US) to make it easy to digest.
A couple of things to note here: Meebo isn’t really a research company. It’s another social media platform that pulls together a number of channel feeds in one place.
Apart from some cursory media reportage, there’s scarcely any information available about how Meebo reached its conclusions other than it conducted a survey.
Going on these lines, fans of 'Titanic' probably have a liking for holidaying in West Africa (there's no ice there) and people queing for 'The Hunger Games' need to go on a diet.
While all this makes a Today Tonight phone poll look like an admission exam for Mensa, you have to question how it's going to sell movie tickets - if that was ever the intention.
More likely, it's a stunt to get people talking about Meebo. Getting them to join the platform is goign to need a whole different script.
Recent Comments