Heard of FourSquare, the location-aware social media application that allows you to tell people what shop, restaurant or nightclub you've arrived at?
Many decry it as an online flag to housebreakers who can rob your home blind while you're otherwise occupied, but increasing numbers of businesses are using it to drive traffic to their front-door with the lure of exclusive offers. Speaking for myself, I'm not feeling like I need to advertise which pub's benefitting from my idea of economic stimulus.
A group of New York City progammers are using FourSquare to vett who goes to their New Years' Eve party in Brooklyn this year. The story's here and don't forget to check the video. Watch it until the end - and make your own judgement about whether it looks like the happening sort of party you'd like to attend.
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