Talking Point

Enlist customers as your PR managers

PR rule number 1

 

if you can get someone else, preferably one of your customers, to tell your story, sign them up today 

 

Stories which are customer led, whether it's a speech, an advertisement, a case study or a blog, ooze credibility.

 

If you are launching a product, think about launching a customer experience instead.

 

Lighthouse Communications runs numerous programs for its clients that enlist their customers as credible advocates

 

Check out our latest efforts with Telstra Corporation, which featured in The Australian newspaper recently.

A marriage made in heaven

The Australian.com.au

WHEN General Motors Holden's new CEO, Chris Gubbey, ventured to the top of Mt Panorama on Saturday morning, he came face to face with the Holden faithful: the fanatics who take brand advocacy to new levels.

A recent Nielsen Company poll shows just how important those red-shirted and flag waving Holden fanatics can be. 78 per cent of those surveyed in the online poll said they trusted other people's recommendations ahead of any information gained from marketing campaigns.