Enlist customers as your PR managers

PR rule number 1

 

if you can get someone else, preferably one of your customers, to tell your story, sign them up today 

 

Stories which are customer led, whether it's a speech, an advertisement, a case study or a blog, ooze credibility.

 

If you are launching a product, think about launching a customer experience instead.

 

Lighthouse Communications runs numerous programs for its clients that enlist their customers as credible advocates

 

Check out our latest efforts with Telstra Corporation, which featured in The Australian newspaper recently.