Today, we had the pleasure of launching Telstra Corporation's first ever interactive media release.
What's an interactive media release? Well, it replaces the banal, cookie cutter media release of yesteryear, using social media tools such as Flick, YouTube, RSS and social bookmarking to provide journalists with multi-media content to promote a story.
In today's world of Internet-based communications, the interactive media release reflects journalists increasing use of new media technologies.
These types of media releases are only very new in Australia and were first developed in the US around two years ago when Influential blogger and commentator, Tom Forenski, of Silicon Valley Watcher claimed the traditional, text only media release was dead
Click here to read Tom's article Die press release! Die! Die! Die!
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