A marriage made in heaven

The Australian.com.au

WHEN General Motors Holden's new CEO, Chris Gubbey, ventured to the top of Mt Panorama on Saturday morning, he came face to face with the Holden faithful: the fanatics who take brand advocacy to new levels.

A recent Nielsen Company poll shows just how important those red-shirted and flag waving Holden fanatics can be. 78 per cent of those surveyed in the online poll said they trusted other people's recommendations ahead of any information gained from marketing campaigns.

Comments

[Tom O'Brien]

We have a case study on measurement of brand advocacy - in automotive - take a look here:

http://www.slideshare.net/motivequest/motive-quest-advocacy-for-mini/

Enjoy

TO'B